The Social Enablement Blueprint
Stop Pitching! START SELLING
by Rob Durant
About the Book
The Social Enablement Blueprint is a comprehensive guide designed to transform your sales approach. Written by Rob Durant, this book focuses on the power of social enablement to move beyond traditional pitching and start selling effectively. Through proven strategies and real-world examples, you'll learn how to engage your audience, build meaningful relationships, and drive sales success.
About the Author
The Social Enablement Blueprint is a comprehensive guide designed to transform your sales approach. Written by Rob Durant, this book focuses on the power of social enablement to move beyond traditional pitching and start selling effectively. Through proven strategies and real-world examples, you'll learn how to engage your audience, build meaningful relationships, and drive sales success.
Praise for Rob Durant and The Social Enablement Blueprint
“With a buyer-centric approach that puts the “social” back in social media, Rob Durant gives you a formula you can follow to improve your sales results. Emphasizing relationships and value with a servant leadership twist, this is what social selling was always meant to be.”
- Mike Kunkle
Author, The Building Blocks of Sales Enablement,
Vice President, Sales Effectiveness Services, SPARXiQ
"Effective selling requires personal connection. Yet, for the most part, technology increasingly gets in the way of people authentically engaging with one another. In his book, Rob details how motivated individuals can leverage technology to:
· Be approachable, establishing a social presence that reflects one’s true self… creating the foundation for building meaningful relationships
· Be sociable, engaging actively with one’s network by participating in conversations, sharing insights and showing genuine interest in others… fostering real interactions
· Be generous, sharing insights and offers of help freely, building trust… positioning oneself as a valuable resource
Even as expectations of AI-powered interactions reach new heights, those who follow Rob’s three key recommendations will be rewarded with stronger, more mutually satisfying relationships and better business results. It’s about time this book was written. Congratulations, and thank you, Rob!
- Lee Levitt
Principal, Acelera Group
"The world doesn't need to scale sales. It needs to scale relationships."
- Mark Shaefer
Top Voice in Personal Branding,
Author, Belonging to the Brand
"In 'Social Enablement,' Rob Durant masterfully explores the transformative power of social connections in the modern world and the applications to the growing and maturing field of enablement. This book is a compelling guide to harnessing the potential of our networks, fostering meaningful relationships, and driving collective success. How you think about and execute selling will never be the same. Durant's insights are not just timely but essential for anyone looking to thrive and win in an interconnected society."
- Jill Guardia
SVP Revenue Enablement & Operations, Thought Industries
"Having had the opportunity to work closely with Rob, I can attest to his insightful sales approach and unwavering drive. Rob’s ability to blend practical strategies with industry knowledge has not only earned him respect in academia but also among top sales leaders. The approach detailed in this book is transformative, making the guidance invaluable for anyone looking to excel in modern sales."
- Andrew Hough FF.ISP
Founder & Director, Institute of Sales Professionals,
and Lecturer, Cranfield School of Management
“Rob presents valuable insights and practical skills that can empower quality business relationships, development, sales, and engagement. It’s not about selling or influencing; it’s about connecting with people genuinely and authentically.”
- Matthew Lampe, PsyD
Organization Development Consultant,
and Podcast Host & Producer, ScienceForWork
“Rob Durant’s new book is a testament to his exceptional ability to simplify the complex and inspire even the most experienced sales professionals to discover new perspectives. His unwavering commitment to teaching and training, combined with his insights into leveraging social media, provides invaluable strategies that empower everyone not just salespeople, to connect, engage, and drive outstanding results in today’s digital landscape.”
- Alex Abbott, aka Bearded Sales Guy
Creator of the Conversation Operating System
“You will leave any interaction with Rob understanding the value of relationships. Through his teachings and unique style, you'll understand how to enable yourself, your sales teams, and your company as to why social selling is a must-have strategy.”
- Greg Wasserman
Podcast Coach & Consultant, Time & Relationships Consulting,
and Head of Relationships, Castmagic
"Rob has a way of turning sales into genuine connections, making you realize it's more about relationships than just closing deals."
- Alyssa Nolte
CEO of TruVue
"Rob completely shifted our mindset on how to be effective in the modern era of connectivity. And once you understand the shift, it all becomes so simple, motivating, and achievable to execute on. We're completely bought in to social enablement as a sales technique."
- Bryce Tully
CEO, innerlogic
“Rob's teaching and presenting style is dynamic and highly impactful. His ability to guide Founders on leveraging social media is invaluable, providing practical and effective strategies that have yielded significant results for us.”
-Michael Bawol
President, innerlogic
“Rob Durant puts the ‘social’ back into social media. His dynamic teaching style focuses on the importance of leveraging social media with three key principles: Be Approachable, Be Sociable, and Be Generous. Rob truly lives these principles in his business and relationships, showing that sales is about building real, meaningful connections, not just transactions. If you aren't sure this can work or is for you and your business, just have a conversation with Rob!”
- Donna Kunde
Global Radio Authority & Podcast Expert
Co-Author of THE INFLUENCERS FORMULA
“It was a pleasure to have Rob Durant speak at our event. He is one of the few experts out there who truly puts the social in social media. He's reminding so many people about something that's been mostly lost for decades: that selling isn't about transaction. Rather, selling is about service and it's a key part of making a difference in the world. Thanks for leading the way, Rob!”
- Ben Gioia
Influence With A Heart®
Book Coach, Business Strategist, and Publishing Advisor